http://www.emmarosereichert.com/identity daily 0.75 2021-11-04 https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455927394190-PQS1C4I0G0NTF55GO5XT/identity+weiler+logo+2.jpg Identity - Weiler Partners - Execuctive Search Consultants I was thrilled to be asked by Wendy Weiler to design the identity for Weiler Partners. Their offices on Park Ave. in Manhattan overlook the Helmsley Building and the beautiful clock. The clock sculpture itself represents Transportation & Industry - symbolic of the energy and service behind Weiler Partners. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455920984018-YJETLHK47KCP9O5CYW1U/identity+weiler+logo.jpg Identity https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1508783536212-HDR1MSWU7EB3SJ08RA4H/BFC+identity.jpg Identity - BFC I was delighted that the law offices of Buckalew Frizzell & Crevina in Glen Rock, NJ asked me to create a new brand identity for their firm. “We want our clients to think of us as a ‘cool & fresh law firm’.” The final logo is an architectural nod to the firm’s largest client base – community association and condominium law. In addition to a new logo design, new brand vision and mission statements were established to ensure that the focus moving forward would always reflect the firm's values and goals. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1507667896069-38S7H7YB71TRX4LVH9B3/NB+Design+final+photo.jpg Identity - NB Design Bold, simple, sophisticated letterpress identity for an Industrial Designer. Business cards are double sided with black paper on the reverse. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455306546089-EJD1PL2TF51522VTZAOI/GD+photography.jpg Identity https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1422403075190-PQ99XP8W5U2HL5R61MEH/identity+idd+leadership+group+logo.jpg Identity - IDD Leadership Group Inspire, Drive & Deliver is Paul Fein, President of IDD Leadership Group's mission. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1424710249999-VKYVYK1RI93V15CXL2X9/don+myers+painting.jpg Identity https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1423692603279-KX6M05Q9S2C2PCBLJW1T/identity+senseampplus.jpg Identity https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1542167188185-1MISKL68JNSCV4SM7SOB/clinical+logos.jpg Identity - Clinical Study identities Often times a Clinical Study trial requires their own identity to support the trial throughout the lifecycle of the process. Here are a sampling of these logos for Maquet Cardiovascular. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1422403409859-3UKX6IIBJ8MGVJ3G7W83/identity+weiler+logo.jpg Identity - Weiler Partners identity I had the pleasure of working with Wendy Weiler, President of Weiler Partners, Executive Search Consultants on their new identity. Their office on Park Ave. overlooks this clock sculpture on the facade of The Helmsley Building. The sculpture represents Transportation & Industry - symbolic of the service and energy Weiler Partners provides to their clients. http://www.emmarosereichert.com/advertising daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1456001516905-FL6R3JXYOMT9NI806VSJ/getinge+group+ad.jpg Advertising https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1460070395329-5725YDONZTQDTPZ4TJI6/MEGA+ad.jpg Advertising - MEGA IAB Family The MEGA family campaign targets nurses and physicians that would have traditionally chosen a MEGA intra aortic balloon (IAB) for patients over 6' tall. By showing various patient heights with their corresponding "cc" sizes, this clearly demonstrates to nurses that MEGA IABs can now be used to benefit a larger patient population - with greater hemodynamic support than ever before. Photographer: George Lange https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1398702893031-76TJCWTQ6QQY4HLDZXXF/ads+CS+rescue.jpg Advertising - CARDIOSAVE - Rescue Intra-Aortic Balloon Pump The remarkably small, CARDIOSAVE Rescue IABP is 40% lighter than the previous IABP. This allows for easier lifting and maneuverability while transporting patients. Big news for a much smaller device! Photographer - Pam Shapiro https://static1.squarespace.com/static/52804fc9e4b0c24b160f2b0d/52805c44e4b0a82a7694d75c/535e84f7e4b0cd207fff1a8c/1745853929499/ads+elite+2.jpg Advertising - Elite - Extravascular Closure Device Advertisement Not your typical advertisement a medical journal (exactly our intention!). Physicians want a fast-acting closure device, but most importantly, the device needs to be safe for their patients - especially those with Peripheral Vascular Disease. Quick & Safe is the answer.   https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1743710408913-WYPDEZROPNJ12Y155FAF/ads%2Bsensation%2Bplus%2Bad.jpg Advertising https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1398707331932-4LU62XW57TOFMZS8QMTY/Ads+onsite+series.jpg Advertising - On-Site - vascular closure device A simple message, using simple and precise tools to explain the simplicity and accuracy of On-Site - precision vascular closure device. Headline: David Altschiller https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1745854356449-PQFTG9Y8KNP31SQEKZ9A/quick%2Bsafe%2Bad.jpg Advertising - Elite - Extravascular Closure Device Advertisement Not your typical advertisement a medical journal (exactly our intention!). Physicians want a fast-acting closure device, but most importantly, the device needs to be safe for their patients - especially those with Peripheral Vascular Disease. Quick & Safe is the answer. http://www.emmarosereichert.com/campaigns daily 0.75 2016-02-26 https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1398453398404-LZ13PUXO6CH2ZHGS0PD8/CARDIOSAVE+composite.jpg Campaigns - CARDIOSAVE - Hybrid & Rescue - product launch campaign Working within the Maquet Corporate Visual Identity, this series was designed to introduce the new Cardiosave Hybrid and Rescue Intra-aortic Balloon Pumps (IABP). In addition to the design & production of the full campaign, I art directed 3 photoshoots: studio beauty shots, product with model and in-hospital photos. Deliverables included: Product Launch portfolio for sales, advertisement, brochure, specification sheets with product call-outs, sales iPad app and trade show booth graphics. Photographer: Pam Shapiro https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1398116334301-WSNJMSDQPI8Y6DGO5Q9V/MEGA+Launch+15w.png Campaigns - MEGA IAB Family campaign Winner of 2013 GD In-House Design Award - Campaign Series. As the leader in counterpulsation therapy, Maquet is committed to developing intra-aortic balloons that deliver greater hemodynamic support. An IAB assists the heart when it is weak - by increasing the amount of oxygen to the heart while decreasing the heart's workload. The MEGA family campaign targets nurses and physicians that would have traditionally chosen a MEGA balloon for patients over 6' tall. This "MEGA family" campaign started as a sketch in my notebook - showing various patient heights with their corresponding "cc" sizes. After a very fun photoshoot with George Lange, the final result is this memorable campaign bringing awareness that MEGA can now be used for patients 5' and taller. With the new sizing guidelines, a larger patient population can benefit from greater hemodynamic support than ever before. Deliverables included: Product Launch sales guide, Advertisement, tri-fold brochure, patient sizing guideline, exhibition graphics, sales product app. Photographer: George Lange https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1398113903993-YM5TDCEA9DD1OC1TDX36/175+Identity+Design+GD+USA+2014.png Campaigns - Maquet - Celebrating 175 years! This bold approach to an anniversary campaign highlights the rich 175 year history of Maquet. They were the first to introduce stainless steel OR tables in the late 1800s (before that, it was a wooden kitchen table!) and with successful growth, continue to be innovators and thought leaders in the medical device industry. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1456106560388-Z4S0BDKSW1H4WRCM7K5X/Get+Engaged+campaign.jpg Campaigns - GET ENGAGED - Employee Engagement Survey Campaign In an effort to gain employee input on their views of the organization, we launched the "GET ENGAGED" this global campaign highlighting the excellent work that employees within the Getinge Group organization do everyday. In addition to the imagery here, we also included team photos from around the world (manufacturing, marketing, engineering, sales, etc.) holding their own "Get Engaged" signs - in their languages. A true global campaign - with over 90% participation. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1456106248332-8AVYRG62KH57LVV885SC/values+campaign.jpg Campaigns - Getinge Group - Cultural Core Values This global awareness campaign was launched to promote the Cultural Core Values for the Getinge Group organization. A series of posters were produced for the global offices (in their local language) to highlight the values & their meaning. http://www.emmarosereichert.com/packaging daily 0.75 2016-02-10 https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1421193889158-33YG2W3X6AZV6TVUOJ9A/packaging+claire.jpg Packaging https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1384212456949-3KCVITFFAZ70SOT4XQSN/MEGA+boxes+stackW+4.jpg Packaging https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1421194254581-YOBP72X7LITYYK0XSAH3/mega+boxes.jpg Packaging https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1423689431744-MKRUDPQ09LJ226EESIDO/image-asset.jpeg Packaging - Genisphere - DNA educational kit for students. 1-color cardboard box https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1423690129370-U5NXJJDH9HR624NXM6UN/packaging+UltraAmp.jpg Packaging - Genisphere® - UltraAmp™ Signal Amplifiers - jewel case http://www.emmarosereichert.com/brochures daily 0.75 2018-09-24 https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455137104661-I869CDH3UD6IAA3K7RZH/patient+info+2.jpg Print - Patient Information Guide This guide helps communicate to the patients and patient's family about the Intra-aortic balloon counterpulsation procedure. The subtle use of a high quality uncoated paper stock, and calming beachside photos gives this piece a soft tactile feel - to help put patients at ease. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455137790885-XWRDRKPY96XDJA2ZM05T/patient+info+composite+2.jpg Print - Patient information guide The inside of the brochure explains the procedure and the positive effects on the heart from balloon pump therapy. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1398113340620-SXV7Q8IEXB9WM5SP0IUN/MAQUET+Connect+Within+GD+USA+2014.png Print - Connect within, Connect with INNOVATION Winner of 2014 Graphic Design USA - American InHouse Design Award. Maquet - Talent Acquisition brochure. Connect within yourself - your goals and career aspirations... then Connect with Innovation at Maquet   https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1421191803192-ZGOZP7D52YS27XS3QIKA/safeguard+brochure.jpg Print - Safeguard brochure This brochure, folder & specifications handout is a handy tool for the sales person to help explain the benefits of using Safeguard for their patients. Design: Hema Daswani, Emma Reichert, Nicholas Barker Illustrator: Bryan Christie Photographer: Pam Shapiro   https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455133387509-Z0IPZKBYE03UJUKVCRY5/values.jpg Print - Getinge Group Cultural Core Values brochure This hand-held size brochure introduces the new Cultural Core Values of the Getinge Group organization. The guide explains to employees how the valuesapply to their everyday work lives and positive behavioral characteristics Getinge Group would like to instill. The guide was translated into 20 languages and sent to all Getinge Group employees worldwide. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455991028983-3GTAVEB8ZBNQK82X9P5H/stent+cover.jpg Print - Datascope - Stent brochure This clean & elegant campaign for Datascope's stent product line emphasizes the importance of bio-compatibility. Design: Maureen Doyle, Nicholas Barker & Emma Reichert Headline: David Altchiller https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455991588065-PUKY2IK3G5Y1R0CQ9M8I/stent+inside2.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455991028881-M6F014HH6XJF1FSLGGHB/stent+inside.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1422480390661-1UGVSHP87JW6KNXLHF7E/brochure+dscp+now+maquet+cover.jpg Print - Datascope is now Maquet Cardiovascular New power behind a proven leader. In early 2009, Datascope was acquired by Maquet. Datascope, a proven leader with over 80% market share and the leader in intra-aortic balloon counterpulsation, had a very loyal customer following. It was important for Maquet to communicate to customers that they will still receive the same high-quality products & services - now powered by Maquet, also a proven leader in the medical device marketplace. This high-end mailer was sent to Datascope customers using customized mailing; each customer had their own personalized URL where they could receive additional information. The belly band with the Datascope logo is removed to show the new organization, a hidden magnetic closure snaps open with a CD/movie and brochure inside. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1422481810734-J0UV30G8BEW1CQ7XDI1S/brochure+dscp+now+maquet+inside.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1422482377961-Z6CAHCSKHOUGYB3DCEP0/brochure+dscp+now+maquet+inside+open.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455994678832-2SD2ITQIBKONFX46GD6L/new+power.jpg Print - Datascope is now Maquet This low-cost informational brochure is the companion to the "high-end" awareness campaign (previously shown). The small flap opens to reveal the new Maquet organization. These were used as 'leave-behinds' for customers and hand-outs at exhibitions. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455994676034-NGQ6F7H1CPIGK8QBWVQ7/new+power2.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455994677255-6PWIVEN5UFVVPEL5T8JP/new+power3.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455140456179-33P1OU4ED7PCDLLL667U/EXCEL+pop-out+wshadow.jpg Print - EXCEL Strategy hand-out With the internal launch of the EXCEL Strategy campaign, Maquet had the challenge of “getting the word out to employees” about the new strategy. I designed this hand-out to be more of a “sculptural piece” that employees would keep on their desks and office spaces. There was a belly-band with a message from the Company President holding the piece together… once the belly-band was removed, the piece “popped” open to reveal the 5 strategies. It was great to tour the offices world-wide to see this sculptural piece displayed in the office spaces! https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455145127187-WTCTNCK6YNYWEYXHR5TX/roadbook.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1422483649992-07DTMEAI5WSEWY3EE2NS/brochure+folio+1.jpg Print - CARDIOSAVE - Product Launch Portfolio This spiral-bound, custom tab Product Launch portfolio guide highlights all the informational details that a sales person would need to know about the CARDIOSAVE Intra-aortic Balloon Pump - including the marketing literature and support materials available to them. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1422483649427-MQ33H9536ZRFXIX9GASF/brochure+folio+2.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455986825038-4UYPDRK9R8B7NTG6Z772/belskie+1.jpg Print - Belskie Museum of Art - Photography gallery opening brochure I was honored to be asked by Kurt Haiman, Founder and former Partner at G2, and President at the Belskie Museum of Art & Science to design this brochure for the opening of a photography exhibit. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455986825038-F7356FFW1QN9E9W7YRN4/belskie+2.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455986826763-2TGTC079DAK986WURBGG/belskie+3.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455988635184-K04SURWOKUE9KGKXX84U/evh1.jpg Print - EVH - Patient Information Guide This patient information brochure explains the Endoscopic Vessel Harvesting procedure. Traditionally, vessel harvesting was a nasty procedure leaving the leg vulnerable to infection & long healing time. Now, with Datascope's EVH minimally invasive device, the healing time is much shorter and dramatically less scarring - getting you outside, active and enjoying life much quicker. Brochure is printed on an uncoated paperstock - giving a soft tactile feel for the patient. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455988633739-KDUNR3OQW5FMH6GHLGW6/evh2.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455988633155-1BYSQI99A2O0ZIMFDP9F/evh3.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455988632521-SKF21IMJH75I1UHCNTD1/evh4.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455993773516-Y31QU8SMR628VG5C6XIA/cardiovascular+1.jpg Print - Cardiovascular - Excellence Revealed This fun, stacking accordion fold brochure highlights the 2 divisions and product offerings from Datascope. Open one way to see Cardiac Assist products and other way to see the Intervascular product line. Illustrator: Bryan Christie Photographer: Pam Shapiro https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455993653005-64L28M8200IZE89QESLB/cardiovascular+2.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455993653590-C11JQ3TF4QYDMCZYYV9W/cardiovascular+3.jpg Print https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455208386171-GK6YNT0BE4B4BQHCEGP5/talent+management+cover.jpg Print - Getinge Group - Talent Management Guide This spiral-bound internal Management Guide is a portfolio of resources for Managers & Directors within Getinge Group. Each chapter has an "active sports" theme related to the subjects: leadership, performance management, talent acquisition, learning & development, etc. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1456083409595-T5K64VD1QGQW70IGE00D/mega+chart.jpg Print - MEGA - we wrote the guide This 'in your face' promotion emphasizes that Datascope/Maquet started the guidelines for IAB and now they've been updated to include the new MEGA intra-aortic balloon. The campaign also include the square multi-fold inviting nurses & technicians to the exhibition & educational seminars in San Francisco. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1537474894429-49I3XSC33TUGYRSMUIZR/chemistry+of+leadership+book+1+%281%29.jpg Print - The Chemistry of Leadership - book cover design Leadership guru, Paul Fein asked me to design the cover of his new book!. This must-read, influential book focuses on the ‘key elements’ of what makes a great leader. https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1456781620343-3FBEBFTFNBFIOHWMG58X/bookbook.jpg Print - After the Grace - Food, fellowship & feeding the flock - cookbook St Elizabeth's Episcopal Church asked me to design a cookbook with recipes from parishioners. Initially hoping for 100 recipes, but with the project so successful, we ended up with 360! The book is organized according to the church calendar year with Advent first and ending with The Season After Pentecost - each chapter with its own painting echoing the season and vignettes around the almost 100 year old church. 100% of the proceeds for the book go to St. E's Community Outreach Programs. The book is for sale at Bookends in Ridgewood, NJ or at the parish office. http://www.emmarosereichert.com/infographics daily 0.75 2016-03-30 https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1455927825167-6NUNQAI5NQPXTXVL82XT/CA+history+wall+perspective.jpg Infographics https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1422469664254-55MJPH400S6XCI50CGYM/infographic+ca+history.jpg Infographics https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1422461849661-IPDDAH4IPLC4E5WKNB6J/infographic+quality.jpg Infographics https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1422462851322-0TJX3ZY2ZPUYUGBV8KWO/infographic+logistics.jpg Infographics https://images.squarespace-cdn.com/content/v1/52804fc9e4b0c24b160f2b0d/1459360463553-SXNW7FLVU3E3X6MH8DKO/St+Pauls+poster+9.30.15.jpg Infographics http://www.emmarosereichert.com/portfolio daily 0.75 2016-02-19 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